your

Strategic

Bestie

IN

bUSINESS

LET’S GET TO WORK ➺

WAE HOLDINGS

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WAE HOLDINGS ✦

elevate your venture

I STARTED WAE HOLDINGS BECAUSE I KEPT MEETING BRILLIANT FOUNDERS WHO WERE BUILDING SOMETHING REAL BUT STRUGGLING TO TELL THEIR STORY IN A WAY THAT ACTUALLY MOVED THE NEEDLE.

I’VE BEEN IN THE TRENCHES. I BUILT AND SOLD A MARKETING AGENCY, RAISED $2M FOR A RESTAURANT CONCEPT, AND CREATED A RETREAT SERIES THAT BRINGS TOGETHER 30 OF THE MOST DRIVEN FEMALE FOUNDERS IN THE COUNTRY. I KNOW WHAT IT TAKES TO GROW A BRAND FROM IDEA TO TRACTION.

IF YOU’RE READY TO STOP GUESSING AND START BUILDING WITH INTENTION, LET’S WORK TOGETHER.

HOW WE WORK

READY TO WORK? HERE’S HOW WE DO IT.

  • I've spent over a decade sitting across the table from founders at every stage. What I've learned is that the best brand strategy does not come from a template. It comes from truly understanding the person behind the business.

    Every engagement starts with a deep dive. Just you and me. We get into the details of your brand, your goals, your audience, and where the gaps are. From there I build a strategy that is specific to you, not recycled from the last client.

    This is what separates working with someone who has actually built things from hiring an agency that runs your brand through a system.

  • Every client gets a customized game plan built around their specific business. No two strategies look the same because no two brands are the same.

    We take a 360 degree approach that looks at every layer of your brand and identifies where the biggest opportunities are. Depending on where you are and where you want to go, your strategy can touch any combination of the following:

    Marketing: how you position your brand, tell your story, and reach the right audience at the right time.

    Social Media: building a content strategy that grows your presence and converts followers into customers.

    Experiential: creating moments and activations that bring your brand to life and build real community around it.

    Partnerships: identifying and securing the right brand partnerships, collaborations, and sponsorships to amplify your reach and open new revenue streams.

    We start with the deep dive, build the game plan, and then get to work.

  • This is for founders who are serious about what they are building and ready to invest in getting there faster. I work with a small, intentional roster of female founders and brands so every client gets my full attention.

    My sweet spot is working with brands that are already seeing traction, typically in the $2M to $15M revenue range, and are ready to scale with a more intentional strategy behind them. You have proven the concept. Now it is time to build the brand around it.

  • Book a discovery call and we will talk through where you are, where you want to go, and whether we are the right fit. Spots are limited.

    CLICK HERE TO BOOK A CALL

READY TO BOOK A CALL?

Meet the portfolio.

  • SET ACTIVE.

  • MELA.

  • Better Brand.

  • Toto.

  • Spade.

  • Vizer.

  • Get Supr.

MEET YOUR BACKER

HI, I'M WHITNEY.

ANGEL INVESTOR, SERIAL ENTREPRENEUR, AND THE PERSON FEMALE FOUNDERS CALL WHEN THEY'RE READY TO GROW.

I'VE SPENT OVER A DECADE BUILDING BRANDS FROM THE GROUND UP ACROSS CONSUMER GOODS, HOSPITALITY, WELLNESS, AND TECH. MY APPROACH BLENDS CREATIVE STRATEGY, EXPERIENTIAL MARKETING, AND SOCIAL MEDIA TO TURN GREAT IDEAS INTO CASH-FLOWING BUSINESSES.

BRANDS I'VE LAUNCHED AND BACKED INCLUDE CLEARSTEM SKINCARE, GET SUPR, MELA, SPADE, TOTO, VIZER, AND MORE.

READY FOR MORE ➺

Swoon-Worthy Reviews that Make us Blush!

“From the very beginning stages of Mela, Whitney was instrumental in laying down a solid marketing foundation that set us up for success. Her strategic insights and deep understanding of brand development helped shape our identity and messaging.

Whitney's passion for entrepreneurship and her commitment to supporting startups like ours is truly inspiring. We are grateful to have had her expertise and mentorship as we navigate the exciting journey of building Mela into a successful and impactful brand.” - Dominic Purpura, MELA

“I remember as soon as I said yes to us doing it the first person I thought of was you and ‘was like we NEED WHITNEY!!!’ I always tell everyone that I never feel like I’m working with an agency with you…just feels like the arm of our marketing team.” - Kayleigh Clark, CLEARSTEM

“Our experience working with Whitney has been nothing short of exceptional. The expertise, creativity, and dedication she brought to the table significantly contributed to our brand's success. She immediately understood our brand from the get-go (even better than we understood our own brand) which really helped us trust that she would lead the brand in the right direction. We highly recommend her services to any brand looking to elevate their marketing efforts.” - Blake Berman, SPADE

“Whitney is proactive and responsible, and has brought forth many creative ideas for content and brand awareness. They provide care and focus - ensuring our brand is a top priority." - Rachel Chang, Better Brand

“Whitney has an incredible eye for design and helps execute our strategies to gain traction for our brand. 100% would recommend.” - Sonix Tech Accessories

ELEVATE YOUR VENTURE

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ELEVATE YOUR VENTURE ✦

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